Belvoria and SILQ Sign Strategic Collaboration to Accelerate Regional Growth

Jun 03, 2025, 12:24 AM ET

The agreement connects ShopUp and Agrani Trading

In a landmark move to scale commerce and distribution across South Asia and the Gulf, Belvoria and SILQ have signed a strategic collaboration agreement in Dubai. This partnership brings together two regional powerhouses with aligned ambitions to transform the future of B2B trade and supply chain innovation.

The agreement connects two industry-leading subsidiaries: ShopUp, Bangladesh's largest B2B commerce platform under SILQ, and Agrani Trading, the flagship distribution company of Belvoria, managing national operations for global brands such as British American Tobacco (BAT), Unilever, Reckitt, Marico, and others.

Belvoria and SILQ Announce Strategic Collaboration for Regional Growth

June 12, 2025, 04:37 GMT

Afeef Zaman

Dr. Sakib M Rahman

Belvoria and SILQ have entered into a strategic collaboration in Dubai to expand regional trade and accelerate access across high-growth markets. The partnership enables infrastructure sharing between the two companies, enhancing scale, deepening reach, and building a more agile and digitally connected supply chain.

Belvoria is a UAE-based investment and operating group with a focus on sectors including lifestyle, logistics, and consumer goods. Its flagship subsidiary, Agrani Trading, is among Asia’s most established FMCG distribution businesses. SILQ is a regional trade infrastructure platform operating across the Gulf and Emerging Asia. The collaboration will support Agrani’s evolution from a legacy FMCG distributor into a future-focused ecosystem, enabled by SILQ’s tech-first approach.

“This partnership reflects the convergence of traditional distribution strength and advanced commerce infrastructure,” said Dr. Sakib M Rahman, Chief Business Officer of Belvoria and Managing Director of Agrani. “Together, we aim to build a smarter, faster, and more connected supply chain for the region.”